Ariel Goldberg.

I'm a design engineer based in Jaffa, Israel. I build together with AI — turning ideas into tools, interfaces, and workflows that are practical, clear, and human-centered.

How I Work in 2026

AI-native building

I use Claude, GPT-4, and other models as daily tools — not toys. Code generation, workflow automation, system design. AI is part of how I think and ship.

  • Claude Code
  • OpenAI API
  • Prompt engineering
  • AI-assisted development

Design engineering

I build interfaces that feel right — motion, layout, interaction, accessibility. The craft is in the details that most people skip.

  • HTML / CSS / TypeScript
  • Scroll-driven animations
  • Responsive design
  • Figma to code

Systems and automation

I wire tools together so teams stop doing repetitive work. From API integrations to full workflow automation — whatever removes friction.

  • Vercel / Node.js
  • Zapier / n8n
  • REST APIs
  • Workflow design

The Short Version

I’m Ariel Goldberg. My work is about what becomes possible when you build with AI instead of just talking about it.

Not demos. Not decks. Actual things that run, that work, that people can use today.

I got here by building. The fastest way I know to understand something is to make it real.

What I Do

I design workflows, build tools, and shape product experiences by building alongside AI. My role is part implementation, part product, and part experimentation.

I work best in the space between a good idea and a working product. That gap is usually where the real problems live.

AI moves fast. The people using it still need clarity, trust, and something that actually fits their day. That is what I focus on.

Work Samples

Live projects I designed and built — AI platforms, voice agents, and this portfolio site.

  • SimpleGenAI

    AI consulting platform with chat assistant, multilingual support, and workshop booking.

    simplegenai.com ”SimpleGenAI

  • Telpilot

    AI voice agent platform — connect intelligent voice bots to your phone numbers.

    telpilot.com ”Telpilot

  • GoldbergAI

    This site — SVG text animations, scroll-driven effects, interactive CSS demos.

    goldbergai.com ”GoldbergAI

More Interfaces

Experiments and demos that explore interaction, communication, and how complex systems can feel more human.

🗑

Curved Scrollbar

Custom SVG scrollbar with animation-timeline: scroll().

View demo →
✍

Scroll-Driven Stroke Text

Stroke text fills with color as you scroll — pure CSS.

View demo →
⚙

Scroll-Driven Gears

Interlocking gears that spin as you scroll the page.

View demo →

Questions

Are you technical or product-facing?

Both. That is the point. I can work close to the system, but I care just as much about the person on the other side of it.

Where are you based?

I'm based in Jaffa, Israel and open to remote work worldwide.

What tools and platforms have you worked with?

Day-to-day: Make.com, HubSpot, Notion, Slack, Intercom, Zendesk, Twilio. AI stack: Claude, ChatGPT, ElevenLabs. On the build side: TypeScript, Python, automation scripting, and rapid prototyping. I pick up new tools fast — I care more about the outcome than the specific platform.

What did you actually do at SimpleGenAI?

Managed 20–25 client accounts with contracts ranging from $5K–$15K — a mix of project and retainer work. I owned the client relationship and outcomes end-to-end: onboarding, implementation, training, and ongoing support. That meant translating between what the AI could do and what clients actually needed from it.

When can you start?

Approximately 4 weeks from an offer. Happy to talk sooner — reach me at iarigoldberg@gmail.com or connect on LinkedIn.

Different systems, same job: make the technology understandable, useful, and human. That is the work I care about.